TWENTY YEARS AGO, THE PANTONE COLOR INSTITUTE BEGAN A TRADITION THAT BECAME A STAPLE ACROSS THE PAINT INDUSTRY: THE COLOR OF THE YEAR.

Pantone established the Color of the Year as a way to educate the public about the relationship between color and what’s going on in the world. According to the VP of the Pantone Color Institute, Laurie Pressman, “with color and context so intertwined, there really are reasons why a color family or individual color comes into prominence when it does, and for the most part, the popularity of a color is symbolic of the age we are living in.” Many other paint companies now follow suit, debuting their own colors that they feel embodies where the world is going and the upcoming trends. We’ve brought together all of the 2020 Colors of the Year for the biggest paint companies for you to decide which color you think embodies the start of the new decade.


BENJAMIN MOORE’S FIRST LIGHT

Benjamin Moore’s choice is a soft, rosy pink called First Light. It’s touted as a “fresh alternative” to white or beige, a touch of color that is still neutral enough to complement other shades. The company, like others, sees the beginning of the new decade as a sort of dawn of a new time in the world. Andrea Magno, Benjamin Moore’s Director of Color Marketing, explained that “at the brink of 2020, we were just thinking, let’s be upbeat; let’s be happy.” The soft color was chosen because of its balance and neutrality.

So how can you implement this color into your home? While you may be opposed to painting an entire room light pink, First Light will make a beautiful accent wall to add a hint of color to a room. Paint the ceiling in this hue to give a rosy glow to the room that will make it feel bigger and brighter. Any place that gets natural light can benefit from this soft, glowing color.

SHERWIN-WILLIAMS’ NAVAL

The Color of the Year for Sherwin Williams is Naval, a rich navy blue that creates a calm and grounding feel. According to the company’s website, this color is a nod to Art Deco influences and was chosen for 2020 because of the sense of timelessness blended with modern materials that bring us into a new decade. Naval is created with the awe-inspiring power of nature in mind, from the infinite night sky to the endless depths of the sea.

The deep, bold blue would look striking as an accent in an otherwise neutral kitchen, either on the cabinets or as a backsplash. Naval can bring both a subtle pop of color as an accent wall or a regal feel to a room as the main color. If you’re feeling like fully embracing the colors of the year, pair Naval with First Light for a contrasting combination.

BEHR’S BACK TO NATURE

Behr’s selection is a soft and grassy shade of green called Back to Nature. The color was chosen for its association with nature, bringing light to growing concerns about sustainability and preserving the great outdoors. Interior designers have seen a big trend of bringing plants into the home for décor, along with health benefits, so the green shade works well to bridge the gap from the indoors to the outdoors.

VALSPAR’S 12 COLORS

Valspar took a different approach and chose 12 different colors to bring us into the new decade. Each color is inspired by elements of nature, creating a collection of subtle hues that bring a sense of peace and tranquility into your home. The 12 shades are as follows:

  • Winter Calm – A soft greige shade that pairs well with earthy neutrals and natural textiles such as leather and wood.
  • Mint Whisper – A light and crisp mint color that works well with white to make small spaces feel light and airy.
  • Canyon Earth – A peachy hue that embodies the rich feel of the desert and earth.
  • Grey Brook – A pale blue-gray shade that works seamlessly with dark wood and other rich colors.
  • Tempered Sage – Slightly muted lime green that will infuse a fresh energy into a room.
  • Desert Fortress – A light tan that will work with any combination of colors and textures.
  • Secluded Garden – A jade jewel-toned color that embodies the feel of a quiet outdoor space.
  • Bombay Pink – Inspired by the cheerful pinks in a spring sunset that is elevated when paired with gold accents.
  • Pale Powder – A dusty apricot shade that warms up a room while still acting as a neutral.
  • Utterly Blue – A powdery blue that pairs perfectly with whites and chromes.
  • Crushed Out – An off-white with a tint of pink that can be used as a neutral and paired with bright colors such as blues, reds, and greens.
  • Secret Moss – A gray-green color that works best with creams and other soft neutrals.

THE TAKEAWAYS

Overall, each company’s Colors of the Year are muted and softer than the colors of past years. They all focus on building a calmer and more soothing environment in your home with every color drawing from nature for inspiration, indicating a trend towards a greater concern for our environment going into this new decade. If you are looking to update your home this year, let Franca Services help out with our color consultants. Our painters are specially trained to help you choose the best shade for your home, ensuring that you will be left with a space that you can enjoy for years to come.

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